Uncle Sam can’t hold down this online apparel giant. Times may be tough economically but that hasn’t stopped online retailer True to Size Apparel from improving sales in yet another successful year. “We’re doing things that no other online retailer is thinking to do,” says their President. “It’s about innovating while marketing quality products. We want to stand out to our customers by exceeding their expectations, and I think we’re getting better at this every day.”
That may be an understatement. 2009 net sales were up 38% over 2009. The performance in the first half of 2010 is already up 34% from 2009. This increase is partly due to a successful export relationships with clients in Africa, supplying 12% of current net sales in 2010.
It doesn’t hurt that True to Size Apparel is one of the few online apparel companies that doesn’t require a minimum order quantity. Constant states that “other embroidery and screen printing businesses discriminate against small customers. We are just as happy to work with an order of one as we are an order of 1,000.”
True to Size Apparel even has a new home, an improved office space with increased efficiency and several technological innovations. (Not to mention a better view). The office infrastructure has been updated with 50% new computers and a VOIP telephone system, with lower costs and new telecom features.
The continuing success is multi dimensional for the embroidery and screen printing apparel company. Recent consumer and employee incentive plans have improved loyalty and morale. Since November 2009, lucky customers have been picked at random to receive a windfall, literally. Boxes of 100 $1 bills have been sent out at intervals throughout the year to overwhelmingly positive response. “Customers appreciate that their loyalty is being noticed,” says Constant. “It’s the foundation for a lasting relationship. With incentives like the $100 giveaway, we’re spreading a name for our self for not only carrying quality products, but remembering each and every customer.”