Your choice of using custom embroidered logos to publish your company's brand or event is a popular means of marketing for companies of all sizes, for orders big or small. True to Size Apparel exhibited at the 2008 International Consumer Electronics Show (CES) in Las Vegas, and discovered that about 80% of all exhibitors' staff were uniformed with an identical polo shirt, sportswear or hat with embroidered logos, While looking at many of the 100,000 business people who attended the show, I learned that many visitors also wore their logo using embroidery.
The embroidery process starts with the logo of course. I suggest that if your logo has over 10,000 stitches, that you consider using a garment color that would take the place of one of the dominant colors. That substitution would be a money saver and the logo would be less heavy and not pucker so much on thin fabric such as polyester. For an example, imagine the Ford Motor Company logo with the oval and the word FORD inside. I would recommend that you sew the word FORD and the oval line. Let the fabric color take the place of filling in the space inside the oval around the text instead of sewing all of that area.
True to Size Apparel has an excellent guide to help you whether you are a beginner or an expert at the embroidery service buying experience. Their online Embroidery Buyer's Guide is free and can be downloaded in a PDF file. With that extra knowledge, you can then seek quotations on your company, team or event logo. Start early if you have never seen your logo as an embroidery, as thread is softer on the edges than ink and it will look a bit different because such things as fade or detail is not identical to ink or paint.
Embroidery looks first class and adds to a potential buyer's perception as to what kind of vendor or sponsor you are. On small orders embroidered logos can cost less than screen printed logos, assuming the dimension is four inches or less.
Size equals cost and size is important if small text is vital to be a part of your logo. Most text does not sew as well as desired when the height is less than 1/4 inch. So your logo may sew best with less detail than the version you are using for business cards and signs.
You can save money and be more flexible in your decoration of uniforms if you go with patches. Embroidered patches can provide more detail and can be re-used when the shirt or hat needs to be replaced but the logo is still in good condition.