Some customers are ordering personalized embroidery and seeing their logo in an embroidery format for the first time. New customers of embroidery may not realize that there are limitations to thread when compared to ink. Sharpness is the first change to your letterhead or business card logo as thread is soft or round, unlike sharp lines found in an ink print. There are also shades of colors that thread cannot duplicate.
The embroidery store at True to Size Apparel always gives their new customers a free sew out of their logo before sewing. You should look for density of thread as some embroidery companies cut corners and offer a lower price by using fewer stitches. You do not want to see your fabric through what was to be a solid text or graphic. The misuse of satin stitches is also common in this industry. The stitches are longer, tend to snag or tear. Embroiderers who are not so honest cut corners by using these longer stitches because it reduces their machine run time, and in the embroidery business time is money. Customized embroidered garments cost is mostly in the machine time to sew and not the in the cost of thread.
Oh, you can download the free Embroidery Buyer's Guide at the True to Size Apparel website. Knowledge is power and puts your customized embroidery order results in your hands.