When people think of custom logo embroidery, the first thing that comes to mind is the personalization factor. Whether the logo is on a shirt or a hat, it gives distinctive personalized value to an otherwise mass-produced articles of clothing. Apart from the personalization advantage, such logo is actually one of the strongest marketing tools for businesses. From small companies to large enterprises, they can take advantage of company logo embroidery to establish their names in the market.
For business point of view, personalization is an inevitable part of marketing campaign. When a company successfully establishes connection with customers at personal level, it also means that the advertising efforts yield better results in terms of brand recognition and recall. This is the main reason large reputable brands often give away plethora of merchandises such as clothing, bags, key chains, hats, office accessories or other souvenirs to customers during company events. You may even realize that those merchandises are most likely personal items the recipients can use for personal purposes as well. The main goal is to build connection with customers and let them correlate themselves with the brand or company. Anytime they wear the shirt or hat, they also wear the company’s custom embroidered logo and voluntarily become its marketing agents.
While traditional media such as TV or newspaper are capable of generating mass effects, they fail on personalization aspect. No one feels correlated with a billboard or commercials on TV, but everyone can easily correlate with any company when they wear give-away merchandises.
Small companies or business startups which are not yet with the financial strength for give-away events, they still can take the marketing advantage of custom embroidered logo, too. Instead of having the logo embroidered to free merchandises, they can use the logo on employees’ shirts or uniforms. Although it will not yield the same personal connection with customers as give-away clothes do, there are clear benefits as follows:
- Professionalism: custom logo embroidery is more than just a branding tool. It also makes a strong statement of professionalism and pride the employees feel in the company.
- Brand identity: by displaying company’s name or brand on their clothes, employees conduct an on-going marketing campaign anytime anywhere. The brand will be more easily recognized by the public at no additional marketing cost.
- Distinction: if your company’s uniform is basically a polo shirt, custom embroidered logo brings distinctive feature to the clothing. You need to stand out from the crowd, and this is probably the easiest and most affordable way to do that.