Posted by Gene Constant on 26th Aug 2015
Marketing your brand has become increasingly difficult nowadays, and this is true across all industry sectors. Promotional products and gifts like embroidered hats and custom hoodies are still all the rage but are they really useful marketing tools? Can they raise brand awareness, boost sales and increase your revenue?
The Importance of Promotional Giveaways and Gifts
Promotional products provide you with the brand exposure you need. According to Promotional Products Association International (PPAI), which is the biggest and longest running not-for-profit promo products organization in the world, the use of promotional products has the highest rate of recall, reach and ROI in the advertising industry. It reported that 83% of the people they surveyed liked receiving promotional items and 53% use the products every week. These could be anything from embroidered sweatshirts and hats, t-shirts, mugs, custom jackets, and others.
Another research done by the British Promotional Merchandise Association revealed that recipients, on average, would keep items like a promotional bag for as long as 8 months. Just think of the exposure your brand gets from people to whom you gave away your promotional products to. They are certainly more cost-effective compared to a newspaper ad which can only be seen for a day or two, at the most.
Using Promotional Products to Market Your Business
The great thing about these products is that they can quickly spread word about your business. People love receiving free items and they will not hesitate to use your promo item especially if the quality is good. And the more often they use your promotional gift, the better the exposure you get.
Here are some ideas on how to use promotional items like custom jackets, shirts, string bags, and hats:
1. Use them asway of saying “thank you” to loyal customers. Make the gesture more personalized by giving them an item that has been embroidered with your company logo and perhaps include a message like “You’re our #1 customer!” if your budget allows.
2. Give it to deserving employees in order to recognize their hard work and outstanding achievements. Giving items like promotional pens may be nice, but your employees will value your gift more if it’s extra special such as a jacket with your company logo on it or a good quality cap. The good news is, you can buy embroidered caps with no minimum purchase online so you can ensure you don’t go over your budget.
3. Use your promo products as prizes in contests. If you have a social media account such as a Facebook Page, you can hold a contest and award the winners with quality and useful promotional items. This will not only give you the much needed exposure but will also generate goodwill from your customers and would-be customers.
Choose promotional items that people will appreciate and consider useful, and this strategy will surely improve your bottomline.
True to Size Apparel, Inc., an innovative distributor of embroidered and screen printed customized logo work and team uniforms, invites media professionals and suppliers to attend the celebration of its 10th anniversary that will take place on August 8, 2015 at the Eugene HiltonThe celebration will begin with the opening speech of the founder and president of True to [...]
If you are a buyer of uniforms for your team, it can be expensive and frustrating to try placing a small order for new players and discovering that you must purchase more uniforms than you need. What the heck are you going to do with extra jerseys & how are you expected to pay for [...]
True to Size Apparel believed early on that the custom uniform embroidery business suffers from an industry standard of price discrimination. Embroiderers do not like small orders and punish smaller volume buyers with tiered prices. They charge more per embroidered garment when fewer pieces are serviced at any one order. Understanding that customers do not want [...]
The only thing better than something on sale is something for FREE. If you are in the market for Nike polo shirts, then your visit to True to Size Apparel will make your day because online buyers of Nike polo golf shirts get free embroidered names or chest logos with every purchase. Event planners and [...]
Cheap priced custom embroidered aprons with a custom designed logo are quite popular items of purchase for restaurants, airlines and cooking shows around the world. If you are shopping for aprons then you must have many questions that need to be answered in order to complete your purchase.Starting with the apron, you have select a [...]
Stop looking if you have been browsing the internet for embroidered polo shirts for your business. Nobody delivers embroidered polo shirts faster than True to Size Apparel. Just like the fast food restaurants, you can have your team or corporate uniforms designed your way right away. True to Size Apparel ships worldwide and is known [...]
You want your team to look as good as they play, after all they earn it! As a buyer of custom athletic baseball jerseys or softball uniforms for your team, you want the best quality for the least amount of money. Seeking a winning price for custom jerseys is easy when you are shopping online [...]
When shopping for custom jacket embroidery for your business, it is important to determine both style and sizing. Style is discovered when you decide if the jacket is to be a spring / office light jacket, an all weather water resistant fabric jacket or a more durable business jacket for staff who work primarily outdoors.A [...]
Shoppers looking for Port Authority clothing stores online are in for a treat of a lifetime when they find True to Size Apparel. Buyers already know how wildly popular Port Authority Clothing is with businesses and teams. When looking for a style that is always in stock every day of the year, a style that [...]